Adam Luv is a London-based creative director and photographer whose work explores the intersection of lifestyle, architecture and cinematic storytelling. With a background in music video direction and fashion, his visual language is defined by clean composition, subtle mood and an eye for detail that elevates the everyday. He is also the founder of LUV, a clothing brand rooted in elevated conscious wear. Merging aesthetics with intention, Adam’s work across photography, film and design centres on presence, process and a pursuit of lasting refinement.